For two years, I took over the social media for Lesley University Men’s Soccer, giving me the opportunity to refresh how the team presented itself and build a stronger visual identity around the program.

The freedom to experiment was a big part of the experience. I developed new graphics, match-day content, player features and social concepts—testing different styles and learning what connected with players, students and supporters.

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It became more than just posting scores and schedules. It was a chance to give the team its own voice and personality, while gaining hands-on experience creating content for a real audience in real time.