MAČKA
Mačka Euro Leisure Wear
Mačka was born from the feeling of the Croatian coast. It’s the long afternoons by the Adriatic, coffee with friends that lasts for hours, warm evenings that don’t need a plan, and that unmistakable feeling that there is nowhere else you need to be. We wanted to capture that feeling and create a Euro coastal leisure brand that lets you take a little piece of it home with you.
Why Mačka? Mačka means cat in Croatian, and anyone who has spent time along the Dalmatian coast knows cats are everywhere — sleeping in the sun, wandering old stone streets and living completely on their own terms. Independent, comfortable and effortlessly relaxed, the cat became the perfect symbol for the Mačka way of life.
Then there’s pomalo. It means slowly, little by little, without rush. But along the Croatian coast, it means much more. It’s a way of approaching life — slow down, breathe, enjoy where you are and let the day unfold. No stress. No urgency. Pomalo.
Together, Mačka and pomalo are what the brand is all about.
Mačka is the attitude. Pomalo is how you live it. Our clothing is designed to bring that coastal state of mind into everyday life — from summer on the Adriatic to winter in the city. Take the holiday with you.

Mačka Senior Capstone Presentation
(click cat to view document)
BRANDING

Mačka Brand Colors
The MAČKA color palette is inspired by the Croatian coast — Adriatic blue, sun-washed cream, warm Mediterranean orange and coastal green. Together, the colors feel warm, relaxed and slightly nostalgic, reflecting sun, sea, nature and the effortless rhythm of life along the Adriatic.
Rather than feeling overly polished or traditionally “resort,” the palette gives MAČKA a distinctly European, lived-in character — colorful, confident and easygoing.



Mačka Brand Logo
The MAČKA logo combines a flowing, expressive wordmark with a distinctly European character. Its soft curves and relaxed form reflect the brand’s easygoing coastal attitude, while the Croatian č gives the identity an authentic connection to where the story began.
Elegant without feeling formal, the logo is designed to feel timeless, warm and effortless — much like the MAČKA philosophy itself.





AD CONCEPTS
Mačka Brand Logo
The MAČKA advertising campaign brings the idea of “Vacation Wear Anywhere” to life by placing the carefree spirit of summer in completely unexpected settings. Beach and leisurewear appear against cold streets, snow, parking lots and other ordinary environments—creating an immediate contrast between where you are and how you feel.
The idea is simple: the vacation may end, but the feeling doesn’t have to. MAČKA lets you carry that relaxed Adriatic state of mind into everyday life, wherever you are and whatever the season.
The campaign began as a collaboration with a student photographer, capturing the MAČKA spirit through original photography. When logistics and disappointing weather limited the shoot, AI tools were used to enhance and extend the original imagery, helping bring the full creative vision of Vacation Wear Anywhere to life.



OUTDOOR


ORIGINAL ADS & PHOTOSHOOT



Original shoot

RAW IDEAS & SKETCHES









